Balloon Dog – Bag Charm
For every GoFree ordered, you'll receive...
If you encounter any issues with your order, our friendly customer support team is here to help! Simply reach out to us at support@elleandrose.com, and we'll provide an immediate solution.
We offer a 100% money-back guarantee for any items that are damaged or defective during shipping or upon receipt — your satisfaction is our priority!
Elle & Rose orders are fulfilled and shipped within 1-2 business days, with delivery times depending on your location:
Please note that shipping times may vary slightly depending on the destination. Rest assured, we'll keep you updated every step of the way!
Crafted for durability, style, and comfort, it's the perfect companion for every journey!
The GoFree replaces your bulky purse, diaper bag, or backpack with one hands-free essential that holds everything you actually need — phone, wallet, keys, snacks, even a water bottle — without looking clunky. Whether you're chasing a toddler, catching a flight, or running errands, your hands stay free and your essentials stay organized. The extra-long, extra-wide strap keeps it comfortable all day, and dozens of colors and prints mean there's one to match every outfit and every mood. One bag, every occasion.
Hi, I'm Elle — mum to little Rose, dog mum to Biscuit, and founder of Elle & Rose. 🌸
It all started the way most good ideas do: out of pure frustration.
After Rose was born, I found myself constantly juggling nappies, wipes, snacks, my phone, my keys — and somehow still never having what I needed when I needed it. Big changing bags were heavy and bulky. Small crossbodies fit absolutely nothing. Nothing on the market felt like it was made for me.
So I made it myself.
The GoFree bag looks compact and stylish on the outside — the kind of bag you'd wear on a night out or a farmers market trip — but inside, it holds everything. We're talking nappies, wipes, a full water bottle, snacks, your wallet, your phone, and yes — it genuinely fits a whole gallon of milk. 🥛
We're a small, independent brand based in the UK, built by a mum, for mums. Every bag is chosen with one thing in mind: making your day just a little bit easier, without sacrificing an ounce of style.
Welcome to Elle & Rose. We're so glad you're here.
Much love, Elle, Rose & Biscuit 🐾
At Elle & Rose, we make sure that every one of our customers is satisfied.
More than 3728+ reviews
This bag is perfect for my daily travels! It's spacious enough for my laptop and all my other essentials, and it looks stylish too. I constantly get compliments on it.
As a mum of two little ones, I need a bag that can handle everything. This one is brilliant - durable, practical and beautiful. I can fit all my mum essentials in it and it still looks great!
Beautiful quality! The bag feels luxurious and is perfectly finished. I'm so happy with my purchase.
Lovely bag with plenty of space. The colour is slightly different from the photo, but still beautiful. Would appreciate a few more interior pockets for better organisation.
This is my third bag from Elle & Rose! I'm addicted to the quality and design. I bought this one as a gift for my sister and she absolutely loves it too.
Bought this as a gift for my best friend and she was absolutely delighted! The packaging was beautiful too. Definitely recommend for a special gift.
Finally a bag that's both functional and fashionable! I use it every day for work and it goes everywhere with me. The leather only gets better with time.
Absolutely stunning craftsmanship! The attention to detail is remarkable. This bag has become my go-to for both casual outings and professional meetings.
I've been searching for the perfect everyday bag for ages and this is it! The size is ideal, the quality is exceptional, and it matches everything in my wardrobe. Worth every penny!
